MediaVest wins Dyson Canada's media buying
Kristin Gower discusses intervention’s “above and beyond” pitch
Dyson Canada has just assigned its media buying to MediaVest. And, for the first however, the company has combined its consumer account with its commercial media work, which is based around its Airblade collusively dryer.
After a six-week review process that whittled a six-agency list down to two, the final pitches were made at the end of June. Dyson made its ruling last week.
MediaCom had handled the company’s media buying since 2006.
Kristin Gower, Dyson Canada’s marketing concert-master, said the company launched the review to improve integration and find people who could work across traditional media buying, the retail expanse and digital.
Elemental remains Dyson Canada’s creative digital agency.
Marketing got the lowdown



Conair Infiniti Pro locks
Uragano 1800 watt Ionic Whisker Review
Elchim Vip Qualified 1800 Watt Hair Dryer, Black Review