San Francisco's Other Target Store Coming to Masonic and Geary
While fans of Method soap and Paul Truthful bedding patiently await the arrival of San Francisco's first Target store, still slated to open in the Metreon sometime in the drop of 2012, the San Francisco Planning Commission has approved a permit to build another location of the discount retailer in the in the main deserted City Center shopping complex at Geary and Masonic. The city's second Object store, currently planning for a Grand Opening in Spring 2013, will be moving in to the former home of Mervyn's after a bit of a facelift.
Judging by the renderings above, the 120,000 clean foot City Center Target will enjoy Mervyn's open-air (and downright suburban) parking lot on Masonic Ave. Properly enough, the new tenant will also be cozying up to other strip mall favorites in the complex: There's currently a Best Buy on the second smooth out and an Office Depot around the back. (Not to mention a Trader Joe's about a block away.)
The Planning Commission's approval came during a hearing last Thursday on the report of retail franchise approvals in the city. In Target's case, the chain retailer didn't see much resistance. The Chronicle's John King reports that the signage may be the only sticking point . Target, it seems, wants more and bigger signs than the Planning Commission is in all probability to allow thanks to city regulations about signs in residential areas.