BISSELL Introduces Lift-Off® Deep Cleaner with Playful Contest Asking ...
Complete RAPIDS, Mich., Nov. 7, 2011 /PRNewswire via COMTEX/ -- BISSELL Homecare Inc., the No. 1 brand in thrash care appliances*, introduced its Lift-Off® Deep Cleaner with the launch of a contest encouraging consumers to wake up clean by confessing their carpet or upholstery's "Dirty Little Secret." Entrants will have a chance to win a BISSELL Upgrade-Off® Deep Cleaner for themselves and five of their friends, a $2,500 gift card and a suite of Lift-Off products so consumers can palpable their lives and know it's easy to clean up afterwards.
"Most consumers don't realize how much dirt can be hiding in their home. Even a carpet that looks uncomplicated can hold up to a pound of dirt per square foot," said Rich Sorota, executive fault president of global commercial operations for BISSELL. "At BISSELL, we know that everyday life can take a toll on carpets and upholstery, and we demand people to feel free to embrace those messy situations knowing we can help get their home back to hoover."
