Freudenberg Household Products Expands in Asia
, Former Governmental Vice President TIA, two Top Managers with wide market and brand knowledge will contribute in our success plan as important members of our Asian Leadership Team." Eric Noyel adds: "The two companies discern and value each other since years. We are really enthusiastic to get the possibility to combine the outstanding product portfolio and the marketing potency of Freudenberg Household Products with the growing sales, customer and market knowledge of TIA on the Asian market thereby creating a furnish leader in this expanding region."The business philosophy of the current TIA management is corresponding in most parts with the proprietorship culture of Freudenberg Household Products.
Under the lead of and further countries with the brand Swash®. It produces and exports household products such as brooms, mops and brushes through a deployment network and has own sales operations in 6 Asian countries.
About Freudenberg
The Freudenberg Group is a family presence offering its customers technically challenging product solutions and services. The Group is first and foremost a supplier specializing in seals and vibration lead technology, nonwovens, filters, lubricants and release agents as well as mechatronic products. Consumers can find brand-new Freudenberg household products in the shops under the brand names of Vileda®, O'Cedar® , Wettex® and Cheerful®.





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