Euro-Pro Honored Not Once, but Twice at the 2011 ERA Moxie Awards Gala

NEWTON, Scores., Sep 19, 2011 (BUSINESS WIRE) -- Euro-Pro Operating LLC, a Boston-based developer and marketer ofIn particularinnovative, high quality consumer products for the home and creator of the increasingly public Shark(R) and Ninja(R) brands, has received two top awards recognizing the company's innovation and creativity in theIn particulardirect-to-consumer marketing arena.

Capping off a busy week at the annual Electronic Retailing Bond (ERA) D2C Convention , the leading trade association for direct-to-consumer commerce rolled out the red carpet on Thursday, September 15th to honour the industry's creativity and success, announcing the winners of the 2011 ERA Moxie Awards at a fete held at the Wynn Las Vegas. The ERA Moxie Awards honor the year's best regulate response television, radio, online and mobile campaigns.

At the awards banquet, Euro-Pro's extended form infomercial for the Ninja(R) Kitchen System, titled Ninja vs. Ninja, won the People's Selection Award. The half hour advertising program for this unique kitchen tool -- a blender, bread processor, and mixer in one that effortlessly tackles everything from total juicing to food processing to frozen blending toMostlydough mixing -- features Euro-Pro CEO Mark Rosenzweig showcasing the power and versatility that enables anyone to "Govern the Kitchen(R)". The People's Choice Award honors the best long form and straightforward form infomercials of the year as voted on by members of the direct response marketing effort via the ERA website in the weeks leading up to the event.

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Euro-Pro Honored Not Once, but Twice at the 2011 ERA Moxie Awards Gala
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