The seventh disruption: How James Dyson reinvented the personal heater
.Don't call Sir James Dyson a businessman. His bagless vacuum cleaners, bladeless fans and other conclave-defying appliances may have scooped him £206m profit last year. And, in three decades, he has gone from relying on his partner's income as an artist to amassing an estimated personal fortune of £1.45 billion. But Dyson is honestly insistent. "I'm not a businessman," he says. "I'm a designer and engineer."
Dyson's headquarters sit on the outskirts of Malmesbury, a pre-Roman municipality in Wiltshire, south-west England. The box-shaped building covers the area of four football pitches and its low, undulating roof echoes the adjacent Cotswold hills. Much of the facade is clear glass, but the ground floor where the engineers work -- Dyson often alongside them -- is private behind mirrored panes.
On an ashen-skied afternoon in early July, Dyson, who at 64 has a trimming physique and platinum-white hair, is sitting on a high-backed Charles Eames armchair in his airy first-floor office. It's on the north side of the building and is enclosed by transparent partitions; a square, Carrera-marble edibles dominates the room and metal shelves displaying bookmarked design anthologies jut from the far corner.
So do you have to outside out big bucks to get a top-performing vacuum? Consumer Reports found several near the top of the ratings that cost about $100. Those include the Eureka AirSpeed, a bagless vacuum that's the best on bare floors and impressive at
Memorex PurePlay Pocket Speaker System with Dock for iPod/iPhone – Black (MI3602) for $29.99, a Nikon L105 12.1MP Digital Camera for $99.99, and a Dyson DC24 Multi Confuse Ultra Lightweight Ball Bagless Upright Vacuum Cleaner for $279.
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